Volvo Studio.
From product presentation to a new retail experience.
Building a scalable retail concept around brand, product, digital experience and customer engagement.
The opportunity.
As Volvo Cars introduced a new generation of vehicle design, technology and safety innovation, the traditional showroom needed to evolve. I saw an opportunity to create a more contemporary retail experience one that brought together the Volvo brand, product, digital innovation and customer interaction in a more natural environment.
My Leadership.
I led the development of the retail format from strategic direction through concept and implementation, bringing together design, digital, retail and market stakeholders around a scalable customer experience. My focus was to move beyond a traditional showroom model and create a format that could be experienced, adapted and implemented consistently across markets.
STRATEGY
From product presentation to experience.
CONCEPT
Creating a scalable Volvo Studio experience.
CUSTOMER JOURNEY
Designing around how customers engage.
IMPLEMENTATION
Turning the concept into a scalable retail solution.
IMPACT
A platform for the next generation of Volvo retail.
Volvo Studio became more than a new store environment.
It created a platform for integrating brand, product, digital innovation and customer experience into a scalable retail format that markets could use to express the evolving Volvo brand.
Customer.
How does the journey move from discovery to engagement?
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Digital.
How can technology enrich the experience?
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The Retail Experience Model.
Brand.
What should the customer feel?
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Product.
What should the customer discover?
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Space.
Where does the interaction happen?
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Implementation.
How does the experience scale across markets?