Retail Strategy & Transformation.

Shaping retail strategies, operating models and international rollouts that turn business ambition into scalable execution.

Visual Merchandising & Commercial Experience.

Leading VM strategy, product storytelling, customer journey and space optimization to connect brand experience with retail performance.

Retail Concept Development.

Developing store concepts, brand environments and scalable guidelines that translate brand strategy into distinctive customer experiences.

Digital & IT Transformation.

Connecting digital customer journeys, omnichannel experiences and technology-enabled retail with broader business and operational transformation.

International Leadership.

Leading multidisciplinary teams and cross-functional stakeholders across markets, from strategic direction through implementation.