About Benjamin van der Windt.

Senior retail transformation leader connecting brand, customer experience and commercial performance.

With more than 15 years of international experience, I have led retail strategy, concept development, Visual Merchandising, customer experience and transformation programmes for global brands including Nike, Volvo Cars, Sonova and Scotch & Soda, with additional experience supporting brands such as Polestar.

Throughout my career, I have worked at the intersection of brand, retail, visual merchandising, customer experience, technology and operations bringing different disciplines together to turn strategic ambition into compelling and scalable retail experiences.

I combine creative direction with commercial thinking and operational discipline. Whether developing a new retail concept, optimizing the customer journey, scaling VM across markets or leading a digital transformation project, my focus is always on creating clarity, aligning people and turning ideas into execution.

Leadership.

I lead by connecting people, disciplines and ambition around a clear direction.

I bring together creative, commercial, operational and technology teams, creating the structure and collaboration needed to move from strategy through implementation. My experience spans global brands, multiple markets and multidisciplinary teams, where success depends on balancing brand ambition with customer needs, commercial priorities and operational reality.

What I bring.

Strategic Leadership.

Turning business ambition into clear retail strategies, concepts and transformation priorities.

Retail & Experience Development.

Creating customer-centric retail environments and scalable concepts that connect brand, product, space and experience.

Visual Merchandising.

Connecting assortment, storytelling, space and customer behaviour to commercial retail performance.

Digital Transformation.

Bridging physical and digital customer journeys through technology-enabled retail and omnichannel experiences.

International Execution.

Building the frameworks, teams and partnerships required to translate strategy into consistent execution across markets.

My approach

Think strategically. Create with purpose. Align people. Build for scale.

I believe the strongest retail transformations happen when brand ambition, customer experience and operational execution are treated as one connected challenge.